{"id":155244,"date":"2025-08-09T09:13:12","date_gmt":"2025-08-09T09:13:12","guid":{"rendered":"https:\/\/davranisenstitusu.com.tr\/gizem-ates-yalcin\/"},"modified":"2026-05-29T10:58:03","modified_gmt":"2026-05-29T10:58:03","slug":"gizem-ates-yalcin","status":"publish","type":"page","link":"https:\/\/davranisenstitusu.com.tr\/en\/our-strategists\/gizem-ates-yalcin\/","title":{"rendered":"Gizem Ate\u015f Yal\u00e7\u0131n"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;762590&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;954985&#8243;][vc_empty_space empty_h=&#8221;3&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;165823&#8243;]<strong>Gizem Ate\u015f Yal\u00e7\u0131n, Head of Creative Strategy<\/strong>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;3&#8243;][vc_column_text uncode_shortcode_id=&#8221;153780&#8243;]<span lang=\"TR\">She graduated from the University of Strasbourg with a degree in Economics and Business Administration. After returning to T\u00fcrkiye, she worked in the International Banking department of Akbank, but after 1.5 years, she decided she didn&#8217;t want to pursue that career for the rest of her life.<\/span><\/p>\n<p><span lang=\"TR\">After some effort and time, she transitioned to the advertising industry, a field she knew nothing about but felt she could contribute to more meaningfully. For over 10 years, she worked as a Brand Strategist at Publicis Istanbul, McCann Istanbul, TBWA Istanbul, and Rafineri. During this time, she helped develop the marketing and communication strategies of numerous global and local brands, including L\u2019Or\u00e9al, Nescafe, Nestle Chocolate, Migros, Media Markt, BMW, Koton, Boyner, Atasay, Molped, Molfix, Bingo, Beko, and Ko\u00e7ta\u015f. She joined the Behavior Institute team in 2022.<\/span><\/p>\n<p><span lang=\"TR\">She also loves organizing workshops as the Creative Drama Leader, focusing on creating perspectives and transforming creativity into ideas. She believes that it&#8217;s possible to look at the same place and see different things, and that everyone can do this.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;154790&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;180390&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;762590&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":155248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-155244","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/pages\/155244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/comments?post=155244"}],"version-history":[{"count":4,"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/pages\/155244\/revisions"}],"predecessor-version":[{"id":166394,"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/pages\/155244\/revisions\/166394"}],"up":[{"embeddable":true,"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/pages\/155248"}],"wp:attachment":[{"href":"https:\/\/davranisenstitusu.com.tr\/en\/wp-json\/wp\/v2\/media?parent=155244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}