He earned his bachelor’s degree in Advertising from Bahçeşehir University. Awarded a High Achievement Scholarship, he traveled to the United States in 2008 to complete the American Culture and Language Program (ACLP) at California State University, consistently maintaining High Honors distinction throughout his academic journey.

He spent the early stages of his professional career gaining experience at prominent companies such as Turkcell, Inditex, and BAT. In 2014, he joined Behavior Institute, a FutureBright Group company, as a Creative Strategist. Since its founding, he has played a pivotal role in the growth story of the company, which has delivered strategic consulting to more than 500 brands across both national and global scales.

Over the years, he has specialized in brand positioning strategies, brand architecture, executive communications, and strategic process management, contributing to numerous projects recognized on international award platforms. He currently continues his journey at Behavior Institute in his role as Principal Strategy Advisor.

Concurrently, as a partner at House of Impact, a FutureBright Group agency providing social data and social strategy services, he manages integrated business processes within this domain.