She graduated from the University of Strasbourg with a degree in Economics and Business Administration. After returning to Türkiye, she worked in the International Banking department of Akbank, but after 1.5 years, she decided she didn’t want to pursue that career for the rest of her life.

After some effort and time, she transitioned to the advertising industry, a field she knew nothing about but felt she could contribute to more meaningfully. For over 10 years, she worked as a Brand Strategist at Publicis Istanbul, McCann Istanbul, TBWA Istanbul, and Rafineri. During this time, she helped develop the marketing and communication strategies of numerous global and local brands, including L’Oréal, Nescafe, Nestle Chocolate, Migros, Media Markt, BMW, Koton, Boyner, Atasay, Molped, Molfix, Bingo, Beko, and Koçtaş. She joined the Behavior Institute team in 2022.

She also loves organizing workshops as the Creative Drama Leader, focusing on creating perspectives and transforming creativity into ideas. She believes that it’s possible to look at the same place and see different things, and that everyone can do this.