Born and raised in Adana, she earned a full scholarship to Kadir Has University’s Advertising Department in 2014 and settled in Istanbul. Her curiosity, her drive to research, and her desire to understand human behavior, and her desire to understand and analyze human behavior led her to become a strategist. She had already decided she wanted to be a strategist within the first week of school.

During her student years, she had the opportunity to intern at agencies like MullenLowe, Tribal Istanbul, and Happy People Project, further fueling her passion for strategy. Working at agencies like Happy People Project and McCann Istanbul, she had the opportunity to work with numerous brands across a wide range of categories.

She is passionate about seeing new places, observing human behavior, and exploring and understanding different cultures.

She loves all animals, being in nature, the sea, the greenery, experimenting with food and cocktails, and arthouse films.

She is proud of being the mother of two cat girls, a.k.a. her slave, and the oxymoron that comes with being a vegan from Adana.