As the daughter of a farming family in Antalya, and having grown up surrounded by greenery, the first thing that surprised her when she came to Istanbul for university was the buildings stacked on top of each other. Fortunately, Tuğçe, who was studying at Istanbul University’s Beyazıt Campus, managed to find her way back to nature somehow. Driven by an impulse to read and research, she became interested in the strategy side of advertising during her university years.

Even before graduating from Istanbul University’s Public Relations and Publicity department, she secured roles in advertising agencies during her final undergraduate years, gaining the opportunity to work with brands from many sectors, including banking, food and beverage, and automotive. She took her first step in the sector at Alametifarika, where she worked with brands like Toyota Turkey, Lexus, Garanti BBVA, Bonus, Ülker, Pınar, Domino’s, Falım, Lassa, Fuzul, and BİM.

She loves the value of a single frame in analog photography rather than photographing the same shot thousands of times with digital cameras or phones. Although they are difficult to find in Eminönü now, she has a mini collection of 35mm film. If she doesn’t return with a memory from every place she visits, she considers the trip as not having happened. If she had the chance, she would prefer to walk everywhere, especially if the route is beautiful.

Although she doesn’t play, she is a tennis enthusiast and a keen follower of the sport.